Pittsburgh Paints Manor Hall Timeless Launch

Pittsburgh Paints introduced a new line of lifetime-warranted super premium interior and exterior paints into their existing Manor Hall product line. Brady Communications worked with PPG to develop a name for the product line that symbolized long lasting beauty – Timeless. We developed the campaign around shadows of leaves and architectural indoor shadows rather than the traditional indoor or outdoor photography standard in the marketplace. These visuals combined with rich metallic colors make the brand truly stand out from other super premium paints.

Our design was applied across the board from internal communications, to packaging and point-of-sale materials. We produced an internal sales data book, dealer program sheets and a pocket folder, a consumer brochure, an online interactive Flash presentation, warranty pads, an in-store poster, a header card and counter-top display. The elegance of the packaging and support materials appeals to professional painters and do-it-yourselfers alike, and makes Timeless a product that stands out on-shelf as the super premium paint that lasts a lifetime. Guaranteed.

Refreshingly Distinct

For a fresh look, we strayed from the usual industry photography, instead developing a campaign around images of shadows of leaves and architectural indoor elements. This back-lit display was created for the trade show where Pittsburgh Paints Manor Hall Timeless was introduced.

The Lineup

A classic, upscale design with rich colors and metallics made the label stand out on the shelf and appropriately portrayed this high-end product.

Worth a Second Glance

The eye-catching point of sale display featured design elements from the new packaging, information on the lifetime guarantee and an innovative informational booklet on top of the can.

Going Indoors

With the success of the Timeless exterior product launch, Pittsburgh® Paints introduced a new line of super premium interior paint into its existing Manor Hall product line: Timeless interior.

Info to Go

Consumer brochures incorporated the overall look of the Timeless brand and used original photography throughout.

Dynamic Impact

A Flash presentation on the Pittsburgh Paints Web site added impact to the features and benefits of the super premium paint with music and a self-guided tour.