Building Employee Morale

Great companies recognize that regular internal communications can build employee morale and trust, which, in turn, improves job satisfaction and productivity. Acknowledging a need to keep their retail store employees connected to the home office, teen retailer American Eagle Outfitters turned to Brady Communications for help developing a quarterly employee magazine.

The resulting publication – AE Life – reinforces the company's branding and values. For each issue, the Brady team works closely with AE to create the content that brings the company to life. We develop story ideas, conduct interviews, write articles, design each spread, and art direct photo shoots. By paying strict attention to the details, we ensure that every issue conveys AE's unique voice and style to employees across the United States and Canada.

Creating Style

Beginning with naming, Brady Communications worked with AE to develop a format and style for feature content and visual design for the quarterly publication.

Talk to Me

Each issue of AE Life has its own unique voice. Brady Communications conducts interviews, coordinates and directs photo shoots and writes feature articles that capture the AE culture, celebrate employee triumphs and commemorate AE happenings.

Lights! Camera! Fashion!

Getting the perfect image takes an expert eye and just the right setting. We work closely with the photographers to ensure that the appropriate images and emotions are being captured for each of the features.

Start the Presses

In addition to the content development and design, Brady Communications manages the printing and delivery of each issue. Our in-house prepress experts ensure consistent quality standards are met from issue to issue.

AE Comes to Life

With more than 10 quarterly issues, the magazine continues to communicate AE’s values – people, integrity, passion, innovation and teamwork.